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BBC Local Radio’s most downloaded show is celebrating ten successful years by expanding online to a new home for loyal listeners at StereoUnderground.co.uk. The two hour indie and alternative music show was recently recommissioned by BBC England’s Head of Audio and Digital, as part of the corporation’s Digital First initiative. In the past six months, it has attracted record digital audiences for BBC England on the BBC Sounds platform.
Stereo Underground’s Development Producer Sabina Latto said “We will be available in a new place, on the Mixcloud app, in association with live events organiser Planet Of The Tapes who have some exciting plans for us featuring the biggest guests and dedicated rewards for the show’s loyal listenership.”
“We thank the BBC for the ten years of support and this opportunity to build on the exponential growth Stereo Underground has enjoyed on BBC Sounds and tempt our fans to come with us on an exciting new adventure. There is so much love and support for the show from listeners particularly as the music and shared storytelling has helped so many people bond over their indie experiences.”
Stereo Underground launched on BBC Radio Solent in June 2014 and was soon syndicated on eight BBC local radio stations across the south of the British Isles. Over the years Stereo Underground guests have included Noel Gallagher, Shirley Manson and Johnny Marr. A new podcast of the show's exclusive in-depth interviews is also in the works with leading production company, C60 Media.
Thanking the listeners to Stereo Underground, presenter Richard Latto said: “They have been a tremendous support on-air and on social media during its ten years on the BBC. I hope that relationship continues as we work together to independently build the brand with a music community that unites young and old who are alternative at heart.”
In addition to serving its extensive online audience, the show is offering a syndicated version to radio broadcasters around the world. If you are interested in taking BBC Local Radio's most downloaded show now it has departed the network, email the team at latto@stereounderground.co.uk